Oprostaj, you're being way too hard on Kimbo. First of all, there's no way in hell most people would watch TUF:Heavyweights with this crew if not for Kimbo. I have no interest at all in most HW fights, especially sloppy unskilled ones. The average TUF fighter gasses out by the end of the first round, HWs are even worse. Second how is Kimbo different than the 4 ex-NFLers? While I realize that there are a lot of skilled people who would kill for a shot on TUF the talent level has gone drastically downhill lately. TUF is the bottom for Dana, anything less than that and UFC isn't making money from it. Kimbo is fighting for a 20-30k per fight contract after headlining in Elite XC, that's a step down for him even if you don't see it that way. He should have never been headlining Elite XC but that's neither here nor there. He is a brand and he is marketable and it would be insane for UFC not to try to capitalize on him.